Dr. Seuss x Daniel Arsham

Daniel Arsham has partnered with Dr. Seuss Enterprises to reinterpret the classic environmental tale, The Lorax. This collaboration marks the first time Dr. Seuss Enterprises has worked with a contemporary artist. The collection debuted with an exclusive pop-up event at Perrotin Store New York on April 25, featuring an in-store book signing by Arsham.

Sponsors: Dr.Seuss, Daniel Arsham, and 5280 BOND

Attendance: 400

Role: Producer

Press Releases: Art Net | HypeArt | Pop Insider